Bruce Yoxsimer

Bruce Yoxsimer is an accomplished entrepreneur with extensive experience in the technology and automation sectors. As CEO of BTP Automation since November 2020, Bruce leads initiatives in automation solutions. Prior to this role, Bruce co-founded and served as CEO of Borrowshare from March 2015 to November 2020, where the platform fostered community engagement among apartment residents. Earlier, Bruce founded GetThere in 1994, pioneering the first web-based airline reservation system and successfully guiding the company through an IPO in 1999 and its acquisition by Sabre in 2000, significantly transforming the online travel industry.