Mikael Bovin

Mikael Bovin is a seasoned professional with extensive experience in account management, e-commerce, marketing communication, and business leadership. Currently serving as a Senior Account Manager at Btwentyfour since May 2022, Mikael previously held multiple roles at JO SPORT I HUDIKSVALL AB, including E-commerce Manager and Marketing Communication Manager. With a background in product management, Mikael has also contributed to bigtruck brand as a Business Partner and operated as an entrepreneur in Team Sportia and Alpint, the latter becoming a prominent ski retail business in Sweden. Prior positions include sales and marketing responsibilities at Safilo and various capacities in sales management at JO Sport and Skidbytarboden. Mikael holds a degree in Economics and Commerce from Bromangymnasiet, completed in 1996.