Stella Cederqvist

Stella Cederqvist is an accomplished sales leader with extensive experience in the sports and retail industries. Currently serving as Head of Sales Nordics at Btwentyfour since May 2025, Stella plays a key role in enhancing data-sharing capabilities within an open business network. Previously, as Country Manager at PUMA Group from March 2022 to April 2025, Stella drove significant market share growth in Sweden during a challenging market period. Stella's tenure at adidas from February 2015 to February 2022 included various leadership roles, such as Director of Sales Development & Digital Sales Solutions for Latin America, where strategic initiatives improved channel profitability and digital adoption. Additional experience includes roles at adidas group focusing on sourcing operations and product marketing, as well as an early career position as Bond Portfolio Junior Manager at Renmax Sociedad de Bolsa S.A. Stella holds an MBA in Marketing and International Business from EGADE Business School and a BASc in International Business from ESB Business School, Reutlingen University.