Surabhi Rathi

Surabhi Rathi has a diverse work experience in brand strategy and design. Surabhi is currently working at BUCK as a Strategy Director, where they collaborate with a team to develop creative and brand strategies for progressive brands. Prior to that, Surabhi worked as a Senior Brand Strategist and Brand Strategist at BUCK. Surabhi has also worked as a Graduate Thesis Faculty at the School of Visual Arts, advising and mentoring students on brand topics. Surabhi has experience in leading brand strategy and developing creative briefs at Tether, a multidisciplinary brand agency. Surabhi has worked as an Innovation Strategist at Lippincott and as a Lead Brand Strategist at Clever Girl Finance Inc., where they helped improve financial literacy for women of color and minorities. In addition, Surabhi has worked as a Strategy Intern at Gretel, a Design Director at Open Strategy & Design, and a Senior Designer and Designer at Brand Union. Surabhi'snotable projects include rebranding Yardley London and developing the brand identity for Ujjivan Bank. Surabhi started their career as a Designer at MullenLowe Lintas Group, where they worked on corporate brand identities and brand guideline systems.

Surabhi Rathi has a Master's degree in Branding from the School of Visual Arts. Prior to that, they obtained a Bachelor of Fine Arts degree from Sophia Polytechnic. In addition to their formal education, Surabhi has also received certifications in "Creating a Communications Strategy," "John Maeda on Design, Business, and Inclusion," and "Soon Yu on Creating Timeless Brands" from LinkedIn in the year 2020.