Shir Fomin

Shir Fomin is an accomplished marketing professional with extensive experience in demand generation and account-based marketing (ABM). Currently serving as the Director of Demand Generation & ABM at Bucketlist Rewards and Recognition since June 2025, Shir has held multiple senior demand generation roles at companies including ActiveState, Finch, and Resolve. With a strong foundation in digital marketing, Shir began at Blueprint Software Systems, progressing from Marketing Assistant to Digital Marketing Specialist. Additional experience includes roles at Overbond, Central Station Toronto, uForis VR Inc., and ExpertOnlineTraining. Shir holds a Bachelor's Degree in Environment and Business from the University of Waterloo and a Certificate in Strategic Marketing from Ryerson University.