Heather Cates

Heather is known throughout the marketing industry for building strategic brand platforms. With more than 20 years of marketing expertise, she has held leadership positions at Nissan, Mattel, Taco Bell, and, most recently. Allergan. Heather's most notable integrated marketing campaigns include the Taco Bell "Nacho Fries (Web of Fries)" campaign and the Botox "Own

Your Look" campaign. Heather joined HFC in early 2021 and understands the importance of partnership in franchise organizations. Her focus is on growing their brands together.