Hila Goren is the COO at Buff, where they lead growth across partnerships, operations, and campaign execution. With over 15 years of operational leadership in the software industry, they have a proven track record of enhancing efficiency and driving global project success, including executing complex e-commerce projects valued at $60M at Global-e Ltd. Hila has also held various roles, including Director of Operations at Playtika, where they managed a multi-national team and addressed significant business challenges. Their career began in the Israel Defense Forces, where they led a development team before progressing to senior positions in notable companies such as 888holdings and Taldor.
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