Wiebke Ståhl

Wiebke Ståhl (previously Bauer) has extensive experience in brand management, licensing, and marketing in the luxury car and fashion industries. Wiebke began their career at Montblanc Deutschland GmbH as a Marketing Manager, later transitioning to Montblanc International as an International Marketing Manager Licenses & Communication. Wiebke then worked at Ferrari S.p.A. as a License & Retail Strategist and later as the Head of Product Management and Brand Development. Ståhl then joined Lotus Cars as the Global Director Licensing & Merchandising / Senior Vice President, where they led the brand extension into the non-car sector. Wiebke also worked at Chopard as the Accessories & Licences Director, responsible for strategy, creation, and management of the company's accessories range and licensing business. Most recently, Ståhl held positions at Bugatti International S.A., starting as the Head of Marketing and Licensing and currently serving as the Managing Director of Brand Lifestyle.

From 1995 to 2000, Wiebke Ståhl (previously Bauer) attended Leuphana University of Lüneburg, where they obtained a Master's degree in Business Administration, specializing in International Marketing & Communication.