Chris Lein

Merchandise Planner

Chris Lein has extensive experience in merchandise planning and buying, currently serving as a Merchandise Planner at Build-A-Bear Workshop since January 2013. In this role, Chris develops and communicates strategic merchandise financial plans, creates sales and inventory plans, analyzes data to identify risks and opportunities, and participates in weekly performance review meetings. Prior to this, Chris worked at Bakers Footwear Group from March 2006 to January 2013, initially as a Buyer responsible for managing a $51 million portfolio across multiple footwear categories, and previously as an Associate Buyer and Assistant Buyer. Chris holds an Associate of Arts and Sciences (AAS) degree from Nassau Community College, completed between 1991 and 1993.

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