Greg Lynch

Greg Lynch is an experienced marketing professional currently serving as the Senior Manager of Performance Marketing at Build-A-Bear Workshop since January 2023. Previous roles include Digital Marketing Manager at Jackson Family Wines and various positions at Williams-Sonoma, Inc., where responsibilities spanned search engine marketing, affiliate management, and digital strategy. Earlier career highlights include work as a Senior Associate at MEC, a Media Planner at PJA Advertising + Marketing, and multiple positions in digital campaign planning and execution at companies such as Duncan/Channon and Universal McCann. Greg holds an MBA in Business Administration from Sonoma State University and a Bachelor's degree in Business Administration with a focus on Marketing and International Business from Dominican University of California, complemented by a study abroad experience at ESCEM School of Business and Management in France.