Leah Schmidt

Senior Manager, Merchandise at Build-A-Bear Workshop

Leah Schmidt is an accomplished marketing professional with extensive experience in e-commerce and content marketing. Currently serving as Senior Manager of Ecommerce Merchandise at Build-A-Bear Workshop since August 2017, Leah has previously held various roles at Claire's from September 2010 to August 2017, including Global Content Marketing Manager and Marketing Manager for North America. Leah's expertise encompasses developing global content strategies, managing marketing programs across numerous retail locations, and optimizing online merchandising strategies to enhance customer experience. Prior internships in marketing and international experiences in Israel further solidify Leah's diverse background in the field, supported by a B.A. in Sociology from Emory University.

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