Neeta Vallab has had a long and successful career in various roles in the tech industry. In 1990, they began their career at Teach For America as a leader during the startup phase. In 1996, they moved to Developer Direct as the E-commerce Manager, where they managed all aspects of the e-commerce site, secured and managed marketing/advertising relationships with software publishers, and more. In 1998, they joined EARTHWEB INC. as the Director of On-line Marketing, where they created and executed a plan to increase page views and time/session, developed a framework to track and report key traffic metrics, and created new advertising products. In 2001, Neeta founded and managed the interactive consulting firm OMX llc, where they worked with clients such as DNAinfo.com, Teach For America, ELLE, ELLEgirl, Women's Day, Net-a-Porter, and ShelterMagazine. In 2012, Neeta became the Head of Product Management at StreetEasy. In 2015, they moved to String Smart Messaging as the Head of Product. In 2017, Neeta founded MeritMore. Most recently, in 2019, they joined BuildingLink as a Senior Product Specialist.
Neeta Vallab graduated from The University of Texas at Austin with a Bachelor of Arts (B.A.) in Plan II, Economics and Philosophy.
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