Laurence Perucca

Senior CRM Omnichannel Specialist at Bulgari

Laurence Perucca is a skilled professional with significant expertise in customer relationship management (CRM) and integrated marketing communication. Currently serving as a Senior CRM Omnichannel Specialist at Bulgari since December 2011, Laurence has contributed to a CRM program that has gained recognition from LVMH as one of the best within its Maisons. Prior experience includes roles as an Account Executive at Publicis, managing campaigns for notable clients such as Renault and Alitalia, and as a Digital Communication Intern at Bulgari, where Laurence developed strategic digital initiatives. Laurence's career began with positions at Quintess and the MC Giordano Dance Company, along with early experience as a flight attendant for Air France. Academically, Laurence holds a Master’s degree in Management, Marketing, and Communication from emlyon business school and a Laurea Triennale in Scienze Motorie from Università Telematica San Raffaele.

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