Lorena Arpaia

Lorena Arpaia is an experienced professional in the fields of CRM and marketing, currently serving as a CRM & Marketing Coordinator - Associate Manager at Bulgari since September 2023. Previously, Lorena worked as a Global Consumer Analytics and Insights Analyst at Gucci from June 2021 to September 2023, and held multiple roles at Ermenegildo Zegna Group, including CRM Customer Journey Analyst and CRM Junior Customer Insight Specialist, from January 2019 to June 2021. Early career experiences include a Marketing Trainee role at L'Oréal and a Junior Account position at Vailati&Savarro srl, where project management and client relations skills were developed. Academic qualifications include a Master of Science in Management from Università Bocconi, an exchange program at the Indian Institute of Management Ahmedabad, and a Bachelor of Science in Economics and Management from Università Bocconi, complemented by additional international educational experiences.