Katelyn OCallaghan (She / Her)

Katelyn OCallaghan has a diverse work experience spanning different roles and industries. Katelyn started their career in 2009 at Walgreens as a Cosmetic Consultant and Sales until 2011. During this time, they gained experience in customer service and sales. In 2011, they joined Tate's Comics and Tate's Gaming as the Head of Marketing, where they worked until 2019. In these roles, they developed marketing strategies and managed promotional activities. Since 2019, Katelyn has been associated with Bullseye Strategy. Katelyn started as a Social Media Specialist and then transitioned to the role of Social Media Coordinator from 2020 to 2021. Currently, they hold the position of Digital Media Coordinator. In their current role, they are responsible for planning digital media campaigns and coordinating various digital marketing activities.

Katelyn O'Callaghan attended Florida Atlantic University from 2014 to 2018, earning a Bachelor of Science degree in Marketing. In addition to their formal education, they have obtained various certifications in digital marketing and related fields. These certifications include "The Full Google Ads Course From Beginner To Expert - PPC SEM" from Udemy, "Ads manager basics," "Buying on Facebook," "Define your audience," "Digital marketing landscape," "From business goals to ad objectives," "Get started with data-driven marketing," "Meta ad delivery," "Meta bid strategies," and "Using insights to inform ad strategy" from Meta. Katelyn also holds certifications in "The Most In-Depth Google Tag Manager (GTM) Course for 2022" from Udemy, "Sprout Certified" from Sprout Social, Inc., "Meta Certified Media Planning Professional" from Meta, "Google Ads Display Certification" from Google, "Google Ads Search Certification" from Google, "Content Marketing Certified" from HubSpot Academy, and "Inbound Certified" from HubSpot Academy. Finally, they have completed the "Google Analytics for Beginners" course from Google Analytics Academy.