María Eugenia Rodríguez Desentis

María Eugenia Rodríguez Desentis has extensive work experience in sales, marketing, and brand management. María Eugenia served as the Sales and Marketing Director at Bulova de Mexico, where they were responsible for developing and implementing marketing plans and sales strategies. Additionally, they managed business relationships with key clients and implemented statistical analysis to enhance forecasting and order processes.

Prior to that, María worked at Sara Lee Branded Apparel Mexico, where they held various roles. As the Channel Director, they were responsible for the wholesale channel and achieved significant cost savings through the improvement and control of the promotional plan. As the Marketing Grouper, they oversaw the Hosiery Division, introducing new products and packaging to increase sales. María Eugenia also served as a Senior Brand Manager and Brand Manager, where they successfully repositioned and consolidated the Hanes brand, increasing market share and brand awareness.

María's experience demonstrates their expertise in sales, marketing, and brand management, as well as their ability to achieve cost savings and drive business growth.

María Eugenia Rodríguez Desentis obtained a B.S. Marketing Degree from the Tecnológico de Monterrey, where they studied from 1991 to 1995. Later, they pursued a Leadership and Management Degree at the same institution in 2004, although specific dates were not provided.