Beth Shapouri

Beth Shapouri is a seasoned professional in copywriting and content strategy, currently serving as the Director of Global Copy at Bumble and bumble since February 2024. With extensive freelance experience since 2007, Beth has collaborated with prominent brands such as Essie, Estée Lauder, and Maybelline, while also contributing to notable editorial outlets like Allure and Glamour. Previous roles include Director of Copy Strategy at Pvolve, where Beth developed a distinctive editorial voice, and Copywriter/Brand Voice Manager at Frederic Fekkai & Co., leading brand voice initiatives. As Deputy Beauty & Style Director at Us Weekly, oversight included managing a team and generating high-volume digital content. With a Bachelor's degree in Journalism from New York University, Beth has a rich history in the beauty industry, having also held positions at Bauer Publishing and YM.