Serena Gonzalez

Serena Gonzalez is an accomplished marketing and brand activation specialist with extensive experience in event coordination, social media management, and consumer engagement. Currently serving as LA Marketing Team Lead and Brand Activation Specialist at Vita Coco, Serena effectively drives brand awareness and trial through various sampling and influencer marketing initiatives. Additionally, involvement with Bumble Inc. as Campus Impact Manager and Alumni Mentor showcases a commitment to community engagement and student support. Previous roles include managing social media content for A TIGHTER U, INC., serving as Brand Educator for CELSIUS Holdings, and coordinating production at Amp Studios. Serena holds a B.A. in Psychology from Loyola Marymount University and has honed skills in leadership, communication, and digital marketing through diverse positions across different organizations.