Bundesliga International GmbH
Aline Czaplicki has extensive experience in the sports industry, particularly in licensing and project management roles. Currently serving as Manager Licensing at Bundesliga International GmbH since April 2020, Aline has also held positions as Project Manager Licensing and working student within the same organization. Aline's prior experience includes playing as a Bundesliga 2 football player and serving as an Assistant Football Coach for 1. FFC Frankfurt from July 2014 to June 2021. Aline's background in sports extends to internships at Nielsen Sports and Skyliners Frankfurt, enhancing expertise in the field. Aline holds a Bachelor's degree in Sports Science and Economics from Goethe University Frankfurt, complemented by studies at Ursuline College.
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Bundesliga International GmbH
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Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.