Bundesliga International GmbH
Marius Kullmann currently serves as the Manager Licensing at Bundesliga International GmbH, where responsibilities include partner and project management, product activation coordination, contract management, and license portfolio development. Previous experience includes roles as a Working Student in Products Marketing at Accenture, contributing to marketing campaigns and report generation, and in Brand Management at DFL Deutsche Fußball Liga GmbH, supporting digital brand portal development and stakeholder communication. Kullmann also interned in brand management and consulting at DFL Deutsche Fußball Liga GmbH and KPMG Deutschland, respectively, and held various student positions at Loyola University Chicago and Fraport AG. Educational qualifications include a Master of Business Administration in Sport Management from the University of Bayreuth and a Bachelor of Business Administration in International Business & Finance from Loyola University Chicago.
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Bundesliga International GmbH
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Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.