Bundesliga International GmbH
Peer Niclas Naubert has a diverse and extensive work experience in the sports industry. Peer Niclas is currently the Chief Marketing Officer at Bundesliga International GmbH since July 2022. Prior to this role, they served as the Vice President Marketing at DFL Deutsche Fußball Liga from October 2020 to June 2022.
From July 2018 to September 2020, Naubert worked as the Head of Global Marketing at Bundesliga International GmbH. Peer Niclas was responsible for various marketing efforts, such as establishing fan and market intelligence processes, developing global and local marketing strategies, and leading a team of 12. During their tenure, the Bundesliga became the fastest-growing league among European top flights.
Before joining Bundesliga International GmbH, Naubert held senior positions at Lagardère Sports. From January 2017 to June 2018, they served as the Senior Vice President Market Development, managing cross-functional teams to support major European sports rights holders in expanding their business abroad. Peer Niclas also held the position of Vice President Product Management from January 2015 to December 2016, where they managed product and digital teams throughout Europe and focused on growing revenues from sponsorship and event sales.
Naubert's previous experience includes being the Managing Director of Lagardère Sports Netherlands BV from January 2015 to December 2016, where they achieved a commercial turnaround of the local entity. Before that, they worked at SPORTFIVE GmbH & Co. KG for a total of seven years in various business development roles, supporting the executive board in business strategy, digital transformation, and M&A activities.
Overall, Naubert's work experience showcases their expertise in marketing, business development, and strategic leadership in the sports industry.
Peer Niclas Naubert obtained a Master's degree in Business, Management, Marketing und verbundene unterstützende Dienste from the University of Münster. In 2015, they attended the Stanford University Graduate School of Business, although the specific degree and field of study are not mentioned.
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Bundesliga International GmbH
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Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.