Peer Niclas Naubert

Peer Niclas Naubert has a diverse and extensive work experience in the sports industry. Peer Niclas is currently the Chief Marketing Officer at Bundesliga International GmbH since July 2022. Prior to this role, they served as the Vice President Marketing at DFL Deutsche Fußball Liga from October 2020 to June 2022.

From July 2018 to September 2020, Naubert worked as the Head of Global Marketing at Bundesliga International GmbH. Peer Niclas was responsible for various marketing efforts, such as establishing fan and market intelligence processes, developing global and local marketing strategies, and leading a team of 12. During their tenure, the Bundesliga became the fastest-growing league among European top flights.

Before joining Bundesliga International GmbH, Naubert held senior positions at Lagardère Sports. From January 2017 to June 2018, they served as the Senior Vice President Market Development, managing cross-functional teams to support major European sports rights holders in expanding their business abroad. Peer Niclas also held the position of Vice President Product Management from January 2015 to December 2016, where they managed product and digital teams throughout Europe and focused on growing revenues from sponsorship and event sales.

Naubert's previous experience includes being the Managing Director of Lagardère Sports Netherlands BV from January 2015 to December 2016, where they achieved a commercial turnaround of the local entity. Before that, they worked at SPORTFIVE GmbH & Co. KG for a total of seven years in various business development roles, supporting the executive board in business strategy, digital transformation, and M&A activities.

Overall, Naubert's work experience showcases their expertise in marketing, business development, and strategic leadership in the sports industry.

Peer Niclas Naubert obtained a Master's degree in Business, Management, Marketing und verbundene unterstützende Dienste from the University of Münster. In 2015, they attended the Stanford University Graduate School of Business, although the specific degree and field of study are not mentioned.