Sun Fulian (Sunny)

Sun Fulian (Sunny) has a diverse work experience in various companies and positions. Sun Fulian is currently serving as the Head of Communications & Special Projects at Bundesliga International GmbH since November 2021. Prior to this, from 2020 to 2021, Sunny worked as the Director of Digital Media and Partnership at CBA League in Beijing, where they implemented digital media strategies and drove media rights revenue.

In 2019, they joined Bundesliga International GmbH as the Head of Marketing & BD China, where they established the China office and developed a business strategy aligned with the global strategy. Sun Fulian organized marketing events for branding and expanded fan base for clubs.

Before that, Sunny worked at Tencent as a Senior BD Manager, focusing on rights acquisition from June 2017 to February 2019. From 2015 to 2017, they served as a Business Manager in Strategy and Rights Acquisition at LeEco.

Sun Fulian'searlier work experience includes working as a Senior Business Manager at APG (Ace Pro Group Ltd) from 2012 to 2014. Overall, Sunny has a strong background in communications, marketing, business development, and rights acquisition in the sports and entertainment industry.

Sun Fulian (Sunny) pursued their Bachelor's degree in Information Management & Information System from 2007 to 2011 at Beijing Language and Culture University.