German Federal Association of the Digital Economy (BVDW e.V.)
Anna-Lena Mikoteit-Zerb currently holds the position of Head Of Digital at Bauer Media Group, where she is responsible for shaping the digital advertising monetisation strategy and leading a team of 30 people. She also serves as the Lab Lead Sustainable Digital Advertising at the German Federal Association of the Digital Economy, focusing on driving sustainability in the digital media industry. With previous experience in product strategy and management roles at companies like Octave and Bauer Xcel Media, Anna-Lena has a strong background in digital marketing and media research. She holds a Master's degree in Media & Communications Management from Middlesex University and a Bachelor's degree in Marketing & Communication from Akademie f. Marketing Kommunikation Frankfurt e.V.
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German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.