Carlos Bracho currently serves as Vice President of Global AdTech and Head of Ad Technology at Axel Springer National Media & Tech GmbH & Co. KG, with additional roles as Leiter der Unit Ad Tech & Programmatic at the German Federal Association of the Digital Economy and as a mentor at APX, focusing on Advertising, Ad Tech, Ad Ops, and Digital Marketing. Bracho has a robust background in Ad Technology, having held senior roles at Axel Springer SE that included the migration of German publishers to AppNexus and the development of advanced advertising systems. With prior experience in mobile entertainment at SOFTGAMES and marketing roles at Intelcomp and Hyundai Ecuador, Bracho's academic credentials include a Master of Science in Postgraduate Science Marketing from Technische Universität Berlin and a degree in Commercial Engineering with a focus on Marketing from Pontificia Universidad Católica del Ecuador.
German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.