Claudia Schmidt currently serves as the Senior Programm Managerin Digital Business at Bundesverband Digitale Wirtschaft (BVDW) e.V., where responsibilities include leading working groups, founding initiatives in content creation and influencer marketing, and overseeing significant industry events. Prior to this role, Claudia held multiple leadership positions at Media Impact, including Head of Sustainability, where a sustainability strategy was developed and implemented, and Head of Creative Concepts & Strategy, overseeing a team focused on B2B communications. Previous experience includes roles at Viacom International Media Networks Germany, managing cross-media campaigns for brands like MTV and VIVA, and as Channelmanagerin for FOCUS Online at BurdaForward, where product and monetization strategies were developed for specific channels.
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German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.