Jennifer Paul is an experienced professional in the fields of account management and public relations, currently serving as an Account Manager at Bundesverband Digitale Wirtschaft (BVDW) e.V. since November 2023. Previously, Jennifer held the position of Public Relations Associate at Zachert Private Equity GmbH from May to September 2023 and worked as a Working Student in Content Management at LUMAS in 2022, as well as in Social Media at BILD from April 2020 to March 2022. Earlier career roles included service as a Service Employee at HANS IM GLÜCK Franchise GmbH and as a Catering Expert at LSG Sky Chefs from 2012 to 2015. Jennifer holds a Bachelor of Arts degree in Medien- und Kommunikationsmanagement from Macromedia University of Applied Sciences, obtained in March 2023.
German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.