Anastasia Maltseva

Anastasia Maltseva has a strong background in public relations and communication. Anastasia is currently serving as the Head of PR at bunq since 2022. Prior to that, they held the position of Head of PR, Yandex.Zen at Yandex from 2021 to 2022. During their tenure, they were responsible for positioning Zen updates and product features in the public field, organizing successful product communications, and ensuring growth of key product performance indicators.

From 2019 to 2021, Anastasia worked as the Head of PR at Qiwi. Anastasia successfully lifted the company's share of voice compared to competitors and carried out crisis management campaigns. As the liaison between business, IR, GR, internal comms, and client support, they played a critical role in managing various challenges.

Anastasia also served as the Head of PR at Mail.Ru Group from 2018 to 2019. In this role, they supported all business units of ESforce holding, one of the world's largest esports holdings owned by Mail.

Before that, they worked at Grayling from 2013 to 2018, starting as an Account Executive and progressing to the role of Strategic Projects Director. At Grayling, they handled strategic projects for various clients, including MegaFon, Blizzard Entertainment, and Ford. Anastasia achieved significant success in lifting the company's share of voice and expanding media coverage.

Anastasia began their career as an Open Government Policy Analyst at the Center for Effective Government in 2013. In this role, they focused on policy analysis and the development of projects promoting citizen participation in democracy.

Overall, Anastasia Maltseva has a diverse and impressive work experience in public relations, crisis management, and strategic communication.

Anastasia Maltseva pursued their education with dedication and focus. From 2006 to 2011, they attended Lomonosov Moscow State University (MSU), where they earned a Specialist Degree in Journalism. This program must have provided their with a solid foundation in the field. Building upon their previous education, Anastasia joined the University of North Carolina at Chapel Hill from 2010 to 2012. Here, they completed their Bachelor of Arts (B.A.) degree, majoring in Political Science and Government. Through their academic journey, Anastasia Maltseva became equipped with a diverse skill set combining expertise in journalism with a deep understanding of political science and government.