Buonasera Media Services, LLC
Lauren Libet is an accomplished marketing executive with extensive experience in strategic marketing and advertising. Currently serving as President and Vice President at Buonasera Media Services, LLC since January 2020, Lauren leads a team specializing in data-driven custom marketing strategies. Previously, Lauren held the position of Regional Vice President at McClatchy from July 2018 to December 2019, where expertise in audience data analysis supported client goals. Lauren's tenure at The State Media Company from July 2005 to June 2018 included roles such as Vice President of Marketing & Advertising and Advertising Sales Director, highlighting a strong focus on maximizing ROI through strategic marketing solutions. Lauren's educational background includes an MBA in International Business from the University of South Carolina Darla Moore School of Business and a BS in Marketing and Management from the University of South Carolina.
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Buonasera Media Services, LLC
The consumer is in control of advertising media consumption more than ever before. To effectively reach these consumers, media placement strategy and implementation must be at the forefront of any advertising campaign. We feel so strongly about it that we created a company to satisfy the need. The traditional advertising agency model isn’t always able to invest in their client’s relationship with their consumer. This is where Buonasera Media Services makes a difference. We invest in our clients and we invest in the relationship with the media. The other side of the equation. We work with General Managers, Sales Managers, Sales Executives, Promotion Departments, Continuity, and anyone else that influences the implementation for our clients. We are the largest Media Placement Agency in South Carolina which gives us the ability to leverage media cost/value for our clients.