Craig Goddard is a Customer Strategy and Transformation leader with extensive experience in enhancing customer experiences across various industries. Currently serving as the Global Group Customer Director at Bupa, Craig drives innovative strategies to align the organization with evolving customer expectations. Previously, they held senior roles at SAP Customer Experience, Majid Al Futtaim, Accenture, and BT, among others, focusing on customer experience management, design thinking, and digital transformation. With a passion for people development and a strong foundation in customer strategy, Craig is dedicated to fostering exceptional customer interactions.
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