David Shortland is a senior marketing leader specializing in developing marketing and communication strategies that drive commercial growth. With extensive experience in financial services and healthcare, David has a proven track record in digital transformation, brand positioning, and multi-channel sales strategies. Their career includes significant roles at organizations such as Proximity London, AIG, and The Collinson Group, where they excelled in exceeding revenue targets and enhancing customer engagement. Currently, David serves as the Head of Marketing & Sales at BUPA Cromwell Hospital, where they continue to lead marketing initiatives aligned with organizational objectives.
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