Hui Sung is an experienced professional in research and customer insights, with a career spanning over 18 years in various roles across multiple organizations. Starting as a Senior Client Service Executive at The Nielsen Company, Hui provided data analysis and recommendations for leading financial clients. As a Senior Research Analyst at Epson, Hui managed research projects focused on marketing strategies. Subsequent roles as Market Research Manager at Rabobank and Manager of Research & Customer Insights at nbn® Australia involved driving customer experience improvements and establishing key programs for voice of customer initiatives. Currently, Hui serves as a Senior Insights & NPS Consultant at Bupa. Educational qualifications include a Bachelor of Science and a Graduate Diploma in Science, both in Psychology, from the University of Sydney. Achievements include improving customer satisfaction metrics and fostering a customer-centric culture through strategic insights.
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