Alexander Schott is a seasoned professional in international retail media, currently serving as the Head of Client Success & Operations at MediaMarktSaturn. They also own Admanagerforum, which they have led since 2011. Previously, Alexander held leadership roles at United Internet Media AG, AOL Deutschland Medien GmbH, and Yahoo, as well as co-founding the Taskforce Adtechnology Standards within the Bundesverband Digitale Wirtschaft (BVDW) in Germany. They continue to be involved in advancing contextual targeting and first-party data through their role as Ambassador at BurdaForward.
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