Michele Serrazanetti

Burger King Restaurants Italia, is an affiliate of QSRP a quick service restaurant platform dedicated to delivering great customer food experiences through our ca. 1,000 restaurants and ca. 6,000 own employees in 7 key European countries. In Italy we have more than 220 restaurants and more than 4,500 people providing everyday great food to our customers. Thanks to our know-how, a strong franchise system, great people, and continuous improvement of digital solutions and food innovations, we are one of the most profitable QSR brands offering a unique customer experience. Proof of this are the launch of the first BK Cafè corner in Europe, the release of the BK App which allows people to book a table, order food and pay in few clicks. VALUES: Our common values are Passion, Service, Leadership and Ownership PEOPLE: We are enthusiastic people working as a great family in a meritocratic environment! We think people are our strategic asset, therefore we take care of their wellbeing. The roles of responsibility are equally distributed between women and men with no gender salary gap, in addition 78% of employees have a permanent contract. We believe in training, and 75% of our restaurant’s managers are promoted and trained internally. SUSTAINABILITY: Our success cannot be separated from environmental sustainability; for this reason we have launched different projects aiming to reduce environmental impact, among which a full range of plant-based products. The results are -50% plastic in our restaurants, less than 2% food waste and the adoption of organic disposal. WE WELCOME EVERYBODY! As well as the variety of ingredients that is a distinctive feature of our menus, diversity of our teams represents the strength of our company. For this reason, we bring out people’s different experiences, origins, and beliefs to promote inclusivity. In simple terms, like our catchphrase, “BE YOUR WAY”!