Shelby Cabrera

Shelby Cabrera is a seasoned marketing professional with extensive experience in various roles within the marketing sector. Currently serving as the Marketing Technology Manager at Burn Boot Camp since April 2023, Shelby leads a team focused on optimizing the national email channel to enhance customer retention and lifetime value. Previously, Shelby worked at Clean Juice as the Marketing Systems Manager, overseeing content development, data analytics, email marketing, and customer engagement initiatives. As a Marketing Associate at Clean Juice, Shelby collaborated with the corporate marketing team to create successful campaigns and strengthen brand presence. Earlier experience includes a role as Point of Sales Lead at Cost Plus World Market, where Shelby trained employees and provided exceptional customer service. Shelby holds a Bachelor's degree in Marketing from Wingate University, earned between 2017 and 2019.