Fern Richardson

Fern Richardson currently serves as Category Manager at Burpee Gardening, overseeing product strategy and assortment planning for a range of gardening products. Previously, Fern held positions such as Senior Channel Marketing Manager at The Hillman Group, where responsibilities included go-to-market strategies for key wholesale accounts, and Segment Marketing Manager at WESCO Distribution, focusing on energy-efficient building solutions. Additional experience includes Channel Marketing Manager roles at Exemplis LLC and Spectrum Brands, specializing in healthcare marketing and smart home products, respectively. Early career roles involved product marketing and social media strategy within the horticulture market, coupled with foundational positions in customer service and development reporting. Fern holds a JD from Chapman University Fowler School of Law and a BA in Graphic Design from California State University, Northridge.