Burque
Muhammad Asif Khushnood has a solid work experience history, starting with their current position as the Head of E-Commerce & Pharma at Burque since January 2023. Prior to that, they held the role of Head of E-Commerce at the same company from May 2022 to January 2023. Muhammad Asif also worked as the Business Head for the Nestle Division at Burque from April 2020 to May 2022. Before joining Burque, Muhammad worked at Parazelsus Pakistan Pvt. Ltd as the Head of Sales & Marketing from May 2019 to March 2020, and as the National Sales Manager from September 2016 to April 2019. Muhammad Asif has earlier experiences at Haleeb Foods Limited as the Regional Sales Manager from May 2009 to March 2012 and as an Area Sales Manager from September 2007 to April 2009. Muhammad Asif also worked at Pakistan Beverage Limited as a Zonal Sales Manager from June 2005 to August 2007, and at Haleeb Foods Limited as a Sales Officer from September 2001 to May 2005. Throughout their career, Muhammad has successfully managed teams, achieved significant growth, and contributed to the success of various companies.
Muhammad Asif Khushnood earned a Matriculation degree in Science from Fair Feild High School in 1995. Muhammad Asif then went on to complete a Bachelor of Commerce (B.Com.) degree in Accounting from Karachi University in 1999. In 2002, they obtained an ACMA - Foundation degree in Accounting from the Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan). Lastly, in 2006, they graduated with a Master of Business Administration (MBA) degree in Marketing from Preston University.
Burque
Starting our business streak in 1967 as manufacturers of Battery Cells, the visionary Business acumen of its founder members helped in the diversification and expansion of business into trading, leading to creation of separate business under the umbrella of Burque Corporation. Exploiting maximum leverage and benefits from the long expertise and experiences of its ancestors in the distribution business, they finally concluded a landmark agreement with Nestle SA, Switzerland in 1976 to be the exclusive distributors of their products in Pakistan. From 1974 to 1989, the mainstream business was the marketing and distribution of Nestlé products. Their aggressive and push sales strategy for door to door selling played predominately a vital role in making ground breaking success in short period. By 1989, Burque was distributing Nestlé products directly through nine branches located across Pakistan. Later in 1989, Nestlé Switzerland entered into a joint venture with Milkpak Ltd. for the local manufacturing of its products. Burque eventually restructured its entire Distribution network, covering complete territories of Sindh and Baluchistan. At that time, the region contributed about 70% of total Nestlé products sale in Pakistan. Burque is associated with Nestle in Karachi, Mehran Progressive Distributors in Sindh, and Bolan Progressive Distributors in Baluchistan. All other principals fall under the umbrella of NPD Pvt. Ltd. The above business ventures lead the company to earn a distinctive reputation of a well-diversified distribution house of FMCG goods in the categories of food, non-food, chilled and frozen products, serving thousands of customers across Pakistan. Realizing the distribution business as its main forte, the company eventually through geographical expansion targeted the African continent to establish its first footprints in Tanzania, by entering into a business venture with Unilever to become their sole distributor in that region.