Matthew Frappier

Matthew Frappier serves as the Executive Vice President and Brand/Consumer Earned Media Lead at Burson, a position held since August 2024. Prior to this, Matthew was the VP, Media Relations Practice Lead at Phaedon, where responsibilities included shaping client public perception through strategic media engagement for noteworthy brands such as Molson Coors and Jim Beam. Matthew's previous roles include Senior Vice President at WE Communications, Ogilvy, and ICR, as well as Vice President at Berk Communications and Edelman. Matthew's extensive experience encompasses developing consumer media strategies, leading "corpsumer" earned media initiatives, and executing comprehensive corporate communications strategies for diverse clientele in the lifestyle and consumer sectors. Matthew holds a degree from Iona University, obtained in 2005.