Paul Roos is an accomplished professional with significant experience in insights, data, and campaign management. Currently serving as Vice President of Burson Insights, Data & Intelligence and Managing Director of Breakthrough Campaigns since January 2025, Paul played a critical role in the integration of Benenson Strategy Group into Burson's U.S. operations. Previously, Paul held several positions at BSG from June 2012 to December 2024, advancing from Analyst to Vice President while providing strategic counsel on branding and messaging for clients across various levels of government. Early career experiences include roles as Accounting Manager and Paralegal at Ingebritson & Associates and an internship at GMAC-RFC. Paul started with a Bachelor of Arts in Economics from The George Washington University in 2008.
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