Roberto Peraboni is the Head of Digital Italia at Burson, a position held since 2024, where they lead digital initiatives for the organization. Previously, they served as a Senior Digital Account Manager and Digital Account Director at Cohn & Wolfe from 2013 to 2017. Roberto's extensive experience in digital management also includes roles as Head of Digital at BCW Italia and Senior Community Manager and Digital P.R. at HAGAKURE between 2009 and 2013. They earned a Bachelor’s degree from the Università degli Studi di Roma Tre and a Master’s degree in Brand Management from the Libera Università di Lingue e Comunicazione IULM.
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