Burton
Rachel Adelson is an experienced marketing professional with a strong background in project management, currently serving as the Director of Global Marketing Project Management at Burton Snowboards since April 2014. In this role, Rachel oversees seasonal Go-to-Market campaign portfolios, focusing on revenue-driving Hero Product campaigns and improvements in project and campaign lifecycles. Previously, Rachel held various positions at One Trick Pony, the SBDC, Bradford Media Group, Quaker City Mercantile, and Skai Blue Media, developing expertise in managing complex projects, client relationships, and digital marketing strategies. Educationally, Rachel holds a Bachelor of the Arts in Advertising from Temple University, obtained in 2009.
Burton
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Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn in 1977, and dedicated his life to snowboarding and the outdoor lifestyle. Burton remains privately held and owned by the Carpenter family, and operates around the globe, including its headquarters in Burlington, Vermont and international offices in Austria, Canada, China, and Japan.