Carlos Urias

Carlos Urias is a seasoned professional with extensive experience in sales and business development within the consumer goods sector. Currently serving as the LATAM Independent Sales Director for PDC BRANDS since April 2024, Carlos previously held the position of Business Development Manager at Burt's Bees from May 2018 to October 2023, where a comprehensive commercial strategy for the beauty and natural personal care category, involving 215 SKUs and a sales target of USD $2 million, was successfully managed. Carlos's earlier tenure at Kellogg Company included various roles such as Key Account Manager and Regional Customer Development Manager, focusing on client development, commercial plans, and shopper marketing strategies. Additionally, Carlos has academic experience as a Marketing Strategies professor at Universidad Anáhuac and holds a BA in International Commerce from Tecnológico de Monterrey.