Busch-Jaeger
Dr. Frederic Nimmermann serves as the Head of Marketing & Communications for ABB Electrification Germany and Busch-Jaeger Elektro GmbH, holding key leadership roles since April 2021. In addition, Dr. Nimmermann leads B2B/B2C Digital Marketing efforts within these organizations. Prior experience includes a role in Digitalisierung und Marketing at SARIA Germany and various academic positions at Universität Siegen, including personal assistant to the prorector and scientific staff in the marketing department. Dr. Nimmermann has accumulated extensive experience in digital marketing, project consulting, and academic tutoring, complemented by a robust educational background with a Doctorate focused on marketing and consumer behavior in digital environments, alongside a Master of Science and Bachelor of Science in relevant fields from Universität Siegen.
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Busch-Jaeger
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Busch-Jaeger Elektro GmbH, the innovative market leader in the field of electrical installation technology, is one of Germany‘s strong brands. The company belongs to the ABB group and has approx. 1,300 employees in Lüdenscheid and Aue (Bad Berleburg). At present, the company‘s product range comprises approx. 6,000 articles, from the complete electrical installation program with switches, sockets, special connector systems, modular devices, dimmers and motion detectors, to door communication systems and to electronic, high-end products for building management.