Heidi Castillo

Chief Marketing Manager at Business Agility Institute

Heidi Castillo has a diverse work experience in marketing, communications, and agile practices. Heidi is currently working as an Agile Marketing Practitioner at Muspay Ideas, where they focus on implementing agile principles and making dreams a reality. Prior to that, they served as the Chief Marketing Manager at the Business Agility Institute. Heidi has also worked as a Marketing Manager at BDO Perú, where they were responsible for analyzing commercial information, sales reports, and budget analysis. Additionally, they have experience in communication and production leadership at Newport - Casinos and Caleidos. Heidi has also worked as a Scrum Master and Analyst of Communications at Caleidos. Before that, they served as a Coordinator of Marketing at Mundo Electrónico and Communications Manager at Mandarina Creativa. Earlier in their career, they worked as a Photographer at The Image Group and an Infographist at Grupo Epensa.

Heidi Castillo completed their education at the Universidad de San Martín de Porres. From 2004 to 2008, they pursued a degree in Periodismo, focusing on Ciencias de la Comunicación. Later, they attended the same university from 2014 to 2016, where they obtained a Masters degree in Publicidad. Additionally, Heidi has obtained several certifications, including Coach profesional from Intercoach Group- Mariano Vazquez, INSIGHTS FOR INNOVATION from IDEO U, Agile Team Facilitation (ICP-ATF) and Professional Agile Coaching ICP-ACC from ICAgile, Lifelong Learning and Remote Work and Virtual Collaboration Professional Certificate - RWVCPC from CertiProf, Business Agility Foundations (ICP-BAF) and ICAGILE CERTIFIED PROFESSIONAL - AGILITY IN MARKETING from ICAgile, OKR Certified Professional from CertiProf, Inbound Certified from HubSpot, and Scrum Foundation Professional Certificate from CertiProf.

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Timeline

  • Chief Marketing Manager

    July, 2020 - present