Fanny Henry

Conseillère Principale, Marketing Et Expérience Client at Business Development Bank of Canada

Fanny Henry is an experienced marketing and customer experience professional currently serving as a Conseillère principale at BDC since August 2022. Previously, Fanny held roles including Administratrice *Numérique, Marketing, Communication* at Alliance Française de Montréal and Cheffe Technologies Numériques and Cheffe CRM at Mondou, where Fanny led initiatives such as the transformation of the customer loyalty program. Fanny's expertise spans digital marketing, CRM systems, and campaign management, with a proven track record in optimizing customer engagement through hyper-personalized strategies and data-driven solutions. Fanny has also held leadership positions at VARIBASE, Union Française de Montréal, CGI, and Cossette, contributing to significant projects and transformations across various industries. Educational credentials include a Master's degree in Marketing from EM Strasbourg Business School and a strong foundation in tourism and social administration.

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