Richard Tea

Richard Tea is a seasoned professional in analytics and marketing performance with extensive experience in strategic leadership, data-driven decision support, and digital transformation. As the Director of Analytics & Marketing Performance at BDC since May 2014, Richard successfully merged teams to enhance efficiency and employee engagement. Previous roles include Director of Analytics and Marketing Automation, where Richard established client analytics practices and contributed to advanced analytics and AI initiatives. Prior experience at Accenture involved crafting technological strategies for digital transformation in retail banking, while earlier positions included business development at Deloitte Consulting and social media marketing at Samsung Electronics America. Richard holds multiple degrees, including an MBA in Management from HEC Montréal and an MBA in International Finance from the University of Warwick.