Anedia Kahar serves as the General Manager of Business Development & Services at Business Events Sarawak (BESarawak) since January 2023, leading strategic initiatives to elevate Sarawak's status as a premier business events destination. Anedia oversees business development, stakeholder collaboration, event bidding, and service excellence while managing performance targets and analyzing global trends to boost competitiveness and maximize impact. Previously, Anedia held various roles at Sarawak Convention Bureau from 2006 to 2024, including Deputy General Manager of Business Development & Research. Earlier career experience includes the position of Receptionist at Hilton Hotel Kuching from 2004 to 2006. Anedia holds a Bachelor's Degree in Tourism Management from Universiti Utara Malaysia, earned between 1999 and 2003.
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