Bassem Berto

Bassem B. is a Performance Marketing Specialist at Business Factory since May 2022, with a robust background in media planning and strategy. Previous roles include Media Supervisor and Senior Media Planner at VictoryLink from December 2018 to May 2022, and Digital Media Planner at Master Group from August 2020 to May 2021. Bassem's experience also encompasses Media Planner and Buyer at IQVIA, and Media Specialist roles at VictoryLink and ALTV Media. Bassem began a career in internal auditing at PETROJET in 2013. Bassem holds a Bachelor's degree from Cairo University's Faculty of Commerce, completed in 2015.