Business First Bank
Jennifer Dier is an accomplished banking professional with over 30 years of experience in product management and business transformation. Currently serving as SVP and Director of Business Transformation at b1BANK since August 2022, Jennifer leads initiatives aimed at simplifying banking through product development and digital strategy. Prior experience includes roles as SVP Director of Product Management at Hancock Whitney, where Jennifer managed consumer and small business banking products, and as a Senior Credit Product Manager responsible for loan and credit line products. Jennifer also founded Strategic Marketing Solutions, providing data-driven marketing services. Educational qualifications include an EMBA in Marketing and Finance from Southeastern Louisiana University and completion of the ABA National Compliance School in 2010.
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