Alice Gividen

Alice Gividen is an experienced content strategist currently serving as Associate Director of Content Strategy at The Business of Fashion since March 2020. In this role, Alice collaborates within BoF's Studio team to develop and implement high-value content partnerships across luxury, fashion, beauty, technology, and retail sectors, working with notable clients such as Klarna, Microsoft, and Gap Inc. Prior to this position, Alice held editorial roles at WGSN, including Editor of Fashion & Beauty Feeds and Associate Editor of WGSN Insight, contributing to trend forecasting and long-form reporting. Alice's educational background includes a Master's degree in Publishing from City, University of London, a study in Politics and International Relations at Sciences Po, and a Bachelor's degree in Politics and International Relations from the University of Nottingham.