Business Professionals of America
Kristina Kerns serves as the Director of Development and Marketing Communications at Business Professionals of America since January 2024, while operating K. Kerns Marketing as a Marketing Communications Consultant since 2007. Previous experience includes directing marketing and communication strategies for Benedictine Schools of Richmond, generating nearly $1 million in revenue through digital marketing, overseeing 500+ projects, and managing a $500,000 budget. Kristina has also held positions at Mohenis Services, The Steward School, Hudson Industries, Digital Innovations Group, Waynesburg University, and Madison+Main, showcasing a robust background in communications, branding, and strategic marketing across various sectors. Kristina holds a BA in Digital Media with a focus on Advertising and Marketing from Waynesburg University.
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Business Professionals of America
With over 45,000 members in chapters located throughout 25 states and Puerto Rico, Business Professionals of America (BPA) is dedicated developing and empowering student leaders to discover their passion and change the world by creating unmatched opportunities in learning, professional growth and service. Serving the Middle, Secondary and Post-secondary levels, BPA’s programs span five career pathways: Finance, Business Administration, Management Information Systems, Digital Communication & Design and Management, Marketing & Communication. Business Professionals of America has the ability to enhance student participation in professional, civic, service and social endeavors. Members participate in these activities to accomplish its goals of self-improvement, leadership development, professionalism, community service, career development, public relations, student cooperation and safety and health. A major program of Business Professionals of America is the Workplace Skills Assessment Program (WSAP). The WSAP prepares students to succeed and assesses real-world business skills and problem solving abilities in finance, management, information technology and computer applications. It is BPA’s showcase program and facilitates students demonstrating their career skills at regional, state and national conferences in more than 90 competitive events. Some of BPA’s other major programs include the National Leadership Academy, Officer Elections and scholarships. Additionally, the Torch Awards Program and BPA Cares Program recognize students and chapters, respectively, for their leadership and service to their chapter and community.